Big data has always been something that I have been interested in. The insight that can be learned is unfathomable, and as an Engineer by training, I find the hard data reassuring as I work through segmentation and analysis. In addition, the democratization of knowledge has been partially enabled by Big Data. The same information we use as marketers to better understand what the customers are looking for, we use as consumers to be alerted when the item we have been searching for comes available or there is an update on a topic we have previously expressed interest in.
This data is imperative as we work to establish a business model canvas on the idea we intend to commercialize.
One thing I kept wondering as I read through all of this week's material was: What does my online profile really look like to marketers? I did some digging and came across the New York Times article below that outlines how one Big Data provider is addressing this question to others. The data they had on me was incredibly detailed, albeit a bit incorrect, but I surprised myself. I took out the granular data (i.e. my exact address, what type of car I drive, etc.), but I decided to leave the non-individual data. It turns out that it was not so scary once I was able to see what it actually looked like.
http://www.nytimes.com/2013/09/01/business/a-data-broker-offers-a-peek-behind-the-curtain.html?pagewanted=all
https://aboutthedata.com/
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