I was able to read a good deal of the material this week,
with the exception of the textbook (mine hasn’t arrived yet) and I find the
material to be fascinating. First, it is
always in interesting experience to review the changes in the internet and
associated technologies since the snap shot in the article. The rate at which some of these sites have
fallen to the wayside is unprecedented.
However, I did notice that journalism covers technology in the same way
today as they did years ago. There is a
lot of lusting towards the “good times” of the past and a hesitance to embrace
the new technology, or there is great excitement and grand predictions of how
the system will change the world. This
sort of reporting is understandably difficult as it is incredibly hard to fully
understand what a new technology will actually be used for. The Katie Couric discussion on what the
internet is reminded me of the conversations I have had with my parents about
Facebook, Twitter, etc. I am very
excited to dig into this material further to understand the latest tools and
trends around Marketing in the Digital Age.
I come to this course via P&G, which many people call a
Marketing Company. That is certainly the
understanding I had as I finished my Bachelors in Mechanical Engineering, and
at times can be frustrating to hear when there is so much work done outside of
marketing at the firm. I have always had
an interest in Marketing (the field where my Mother worked), and have enjoyed
the visibility I have to the vast Marketing work done to promote our products
(link below). I look forward to
exploring this in our quarter together so that I may better understand the work
done at my company and across the industry.
http://www.bizjournals.com/cincinnati/blog/2013/09/digital-marketing-is-dead-pg.html?page=all
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