First, let me apologize for the brevity of this post. I was at Kelley Connect week and am not traveling for work to a plant via car. Not much time to get around to the posting!
The biggest take away I have is that the Internet has opened up a huge array of options for a business to communicate to their consumers. The key for business is that they must earn the trust of the consumer (i.e. New York Times and their pay wall) while still properly communicating their message. I like your week 2 title, "Empowering the consumer" as this is exactly the path to success in the digital space. It forces companies to really step up their game in terms of product and promotion as your competitor is just one click away. Empowering to consumer allows the message to be communicated in a way that feels in the best interest of the consumer to consume it.
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